A web shop offers you bigger profits in the same deal. It is true. It is because, the investment in a web shop is nil as compared to that in a local physical store. If you run a web shop, you don't have to pay monthly amount to the staff, which is needed to look after the physical office. The rent for webhosting and other related services is very low as compared to the rent of your physical office.
Therefore, a web shop (webwinkel in Dutch) enables you to earn bigger profits in the same deal. You can pass this profit to your customers.
Therefore, if you want to do a smart business, start web shop, which attracts customers from different geographies towards your brand. It helps you to grow your business beyond your geographical boundaries. If you want to perform multinational operations from the same place, where you do your business, you can do it through a web shop. It enhances your reach to global customers and enables you to manage and maintain all multinational operations from the same place, where you are doing your present business. It reduces your operational cost and increases your geographical boundaries to generate more business leads and hence increases your profit.